Bohemian Rhapsody celebrates one billion YouTube views

Nov 2019 Bohemian Rhapsody celebrates one billion YouTube views

TO CELEBRATE “Bohemian Rhapsody” becoming the first pre-1990s video to reach one billion views on YouTube, Queen and YouTube Music worked together with Universal Music Group and Hollywood Records to enlist the band’s loyal fans from around the world.

They helped create new, user- generated fan music videos for three of the band’s most recognizable tracks: “Bohemian Rhapsody,” “Don’t Stop Me Now,” and “A Kind Of Magic” as part of the You Are The Champions initiative.

More than 10,000 fans from in excess of 120 countries around the world answered the call, submitting unique content via the microsite, with each video focusing on one of three submission categories. The result is one of the world’s biggest musical collaborations, including a musician/singer performance-based video for “Bohemian Rhapsody,” an entire dance-based video for “Don’t Stop Me Now,” and a montage of bespoke work from visual artists for “A Kind of Magic.”

The videos show the band represented by multiple generations from every continent. Queen’s Roger Taylor said: “Glad you could all join us. Welcome.”

Brian May said: “It’s one of the most rewarding things that can happen to an artist of any kind: to see our work has inspired folk all around the world to create their own performances and visual art is a thrill. And the diversity of their vision is astonishing. Big thanks to everyone who participated.”